DIY Demand Generation

Instructor: David Berkowitz
Lectures: 11
Duration: 10 weeks

Tags: Consultancy, Demand Generation, DIY, Marketing

Turn a shoestring budget into sustained success with a suite of professionally crafted
marketing courses and templates today. Order pre-launch and save $100 on full access
to all content.

Outsmart the competition with expert resources from Serial Marketer

With our online Master Class, creating a viable, successful marketing plan of your own has never been easier (or more affordable). For a one-time fee, you gain unlimited access to a database of tools, templates, and webinars that help you:

- Audit and improve your current B2B marketing
- Take advantage of social media best practices
- Develop effective target customer personas
- Create actionable, goal-oriented marketing plans
- Customize templates to your brand

And that’s just scratching the surface. Register before January 31st and unlock unlimited access for just $49!

PUT 30+ YEARS OF MARKETING EXPERIENCE RIGHT AT YOUR FINGERTIPS

Serial Marketer’s Master Class provides unlimited access to a curated selection of marketing resources, courses, templates, and webinars. Compiled by Serial Marketer founder and veteran agency and tech leader David Berkowitz, and produced with his world-class team, the content puts everything you need to overhaul and optimize your B2B marketing within your reach.

There’s a smarter way forward….

With the curated material in this Master Class, you can take advantage of the knowledge and expertise of trusted industry pros without paying per hour or per project.

The templates and other materials compiled by David and the Serial Marketer team give you everything you need to create a viable marketing strategy on your own while avoiding the common traps and pitfalls presented by under-qualified options.

In other words, you get a cost-effective blend of option 1 and option 3, created by respected digital marketers with 30+ years of experience.

Introduction 0/1
- Lecture 1.1
  
  DIY Demand Generation Course
  Preview
  
  2m
Personas 0/1
- Lecture 2.1
  
  Buyer Persona Analysis
  
  11m
Targeting & positioning 0/1
- Lecture 3.1
  
  Segmentation Targeting Positioning
  
  15m
Assessing Marketing Readiness 0/1
- Lecture 4.1
  
  Assessing Marketing Readiness
  
  7m
Qualtitative Content Audit (Content Grading) 0/1
- Lecture 5.1
  
  Qualitative Content Audit
  
  6m
Content Marketing Strategy 0/1
- Lecture 6.1
  
  Content Marketing Strategy
  
  13m
Social Media Strategy 0/1
- Lecture 7.1
  
  Social Media Marketing Strategy
  
  13m
Building a High-Converting Marketing Funnel 0/1
- Lecture 8.1
  
  High-Converting Marketing Funnel
  
  9m
The 18 Types of Startup Marketers 0/0

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Generating demand from brands & agencies 0/1
- Lecture 10.1
  
  Generating demand from brands & agencies
  
  13m
Conclusion 0/1
- Lecture 11.1
  
  Closing / Conclusion
Tool recommendations 0/0

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How to find freelancers 0/0

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Sales enablement materials 0/0

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B2B community development 0/0

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Creating a B2B marketing budget 0/1
- Lecture 16.1
  
  Marketing Budget
  
  5m
Questions to ask when heading into a new marketing leadership role 0/0

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David Berkowitz

* Through the Serial Marketer consultancy that I founded, we create demand generation programs for breakthrough B2B businesses with a focus on positioning, thought leadership, and business development. * Companies I'm working with include Vestorly, Research Your Health, Dedicated.ai, and MediaVax. * My experience spans marketing strategy, content marketing, business development, and strategic partnerships at tech startups (Sysomos, Storyhunter) and agencies (360i, MRY, iCrossing) while working with some of the world's boldest brands (Coca-Cola, Johnson & Johnson, Mondelez, Porsche, Saks, and many others). * I also publish the weekly Serial Marketer newsletter (subscribe at serialmarketer.net/subscribe), and I founded and run the Serial Marketers community on Slack (request access at SerialMarketers.net) * I'm one of the first 100 creators for the blockchain-based Creator Coins on Rally; you can check out my $CMO coin at https://rally.io/creator/CMO/ Other highlights: * Speaker at 350+ events as keynote speaker, panelist, moderator, and emcee. Events include: Cannes Lions, South by Southwest (SXSW), Consumer Electronics Show (CES), Mobile World Congress, plus keynotes at events run by Google, Coca-Cola, NBC Universal, Cox, and more. I've delivered talks globally in a dozen countries. * Guest Lecturer: MIT Sloan School of Business, Yale School of Management, NYU, Fordham Business School, University of Maryland Robert H. Smith School of Business, Binghamton University, Rutgers Business School, USC Marshall School of Business * Worked on campaigns and led submissions netting awards for Cannes Lions, Digiday, MediaPost/OMMA, and Shorty Awards * Advisor: Dedicated.ai, MediaVax, Vestorly, Shorty Awards, Entrepreneurs Roundtable Accelerator, NUMA accelerator Curious to explore what we can do together? Let's chat.

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There’s a smarter way forward….

Introduction 0/1

Personas 0/1

Targeting & positioning 0/1

Assessing Marketing Readiness 0/1

Qualtitative Content Audit (Content Grading) 0/1

Content Marketing Strategy 0/1

Building a High-Converting Marketing Funnel 0/1

The 18 Types of Startup Marketers 0/0

Generating demand from brands & agencies 0/1

Conclusion 0/1

Tool recommendations 0/0

How to find freelancers 0/0

Sales enablement materials 0/0

B2B community development 0/0

Creating a B2B marketing budget 0/1

Questions to ask when heading into a new marketing leadership role 0/0

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DIY Demand Generation

There’s a smarter way forward….

Introduction 0/1

Personas 0/1

Targeting & positioning 0/1

Assessing Marketing Readiness 0/1

Qualtitative Content Audit (Content Grading) 0/1

Content Marketing Strategy 0/1

Social Media Strategy 0/1

Building a High-Converting Marketing Funnel 0/1

The 18 Types of Startup Marketers 0/0

Generating demand from brands & agencies 0/1

Conclusion 0/1

Tool recommendations 0/0

How to find freelancers 0/0

Sales enablement materials 0/0

B2B community development 0/0

Creating a B2B marketing budget 0/1

Questions to ask when heading into a new marketing leadership role 0/0

Price

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